Your Privacy Matters.

The PlantarFasciaFix™ Privacy Policy

 

This Privacy Policy describes how Azzurro Training Products Ltd, operating as The PlantarFasciaFix™, The RecoveryHub™, and A-FLEX (the “Site”, “we”, “us”, or “our”), collects, uses, stores, and discloses your Personal Information when you visit our website, use our services, create an account, join our community, complete forms, use our digital products, or make a purchase from us.

1. Who We Are

The PlantarFasciaFix™ is operated by Azzurro Training Products Ltd. For the purposes of UK data protection law, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018, Azzurro Training Products Ltd is the data controller for the Personal Information described in this Privacy Policy.

2. Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases, provide access to digital products, and communicate with you. We may also collect additional information if you contact us for customer support, complete a questionnaire, participate in our community, or book a 1:1 consultation.

In this Privacy Policy, we refer to any information that can identify an individual as “Personal Information”. This may include the categories listed below.

Device, Website & Cookie Information

• Examples of Personal Information collected: IP address, device type, browser type and version, time zone, operating system, cookie identifiers, pages viewed, links clicked, referring website, search terms, approximate location derived from IP address, and how you interact with the Site.
• Purpose of collection: To load the Site accurately, maintain security, remember your preferences, understand how visitors use the Site, improve our content and products, measure advertising performance, and deliver relevant marketing where you have given consent.
• Source of collection: Collected automatically when you access our Site using cookies, pixels, tags, log files, web beacons, or similar technologies.
• Disclosure for a business purpose: Shared with service providers such as Kajabi, CookieScript, Google Analytics, Meta/Facebook, and other analytics or advertising platforms where applicable and where consent has been obtained where required.

Order, Account & Membership Information

• Examples of Personal Information collected: Name, email address, billing address, telephone number, account login details, purchase history, payment status, invoices, course progress, community membership information, and communications with us.
• Purpose of collection: To provide products or services to you, fulfil our contract with you, process your payment, grant access to digital products and libraries, provide invoices and order confirmations, communicate with you, provide customer support, manage your membership, prevent fraud, and send service-related messages.
• Source of collection: Collected directly from you when you create an account, make a purchase, complete a form, join our community, or contact us.
• Disclosure for a business purpose: Shared with our website and product platform Kajabi, payment processors such as Stripe and PayPal, email marketing providers, and other service providers required to deliver our services.

Marketing & Communication Information

• Examples of Personal Information collected: Name, email address, marketing preferences, email opens and clicks, form submissions, lead magnet sign-ups, responses to surveys or questionnaires, and advertising interactions.
• Purpose of collection: To send you educational content, product updates, offers, newsletters, and other marketing communications where you have requested them or where we are otherwise permitted to do so by law. You can unsubscribe from marketing emails at any time using the unsubscribe link in our emails.
• Source of collection: Collected directly from you and through your interactions with our emails, adverts, forms, and website.
• Disclosure for a business purpose: Shared with our email marketing provider, website platform, analytics providers, and advertising partners where applicable.

Sensitive Medical & Health Information

• Examples of Personal Information collected: Information about your symptoms, pain levels, injury history, diagnosis, treatment history, activity levels, exercise tolerance, rehabilitation progress, or other health-related information.
• Purpose of collection: To provide customer support, help you use our educational products appropriately, respond to questions you send us, review information you voluntarily share, or facilitate a booked 1:1 consultation with Physio Matt.
• Source of collection: Voluntarily provided by you through email, questionnaires, support forms, community posts, direct messages, consultation forms, video consultations, or information you choose to send to us.
• How we handle it: Health information is treated as “Special Category Data” under UK GDPR. We only collect health information where it is relevant, voluntarily provided, and necessary for the purpose for which it was provided. We keep it confidential, restrict internal access, and do not use it for advertising, retargeting, lookalike audiences, marketing segmentation, or unrelated commercial purposes.
• Retention of health information: We periodically review and delete health-sensitive information that is no longer required. Where health information is provided for customer support or informal programme guidance, we aim to keep only what is necessary and remove it when it is no longer needed for that purpose, unless we are required to retain it for legal, regulatory, accounting, dispute-resolution, or safeguarding reasons.

3. GoldilocksZone™ Tracker

The GoldilocksZone™ Tracker may be made available in different formats, including a Google Sheets version and/or Apple/Android app versions. The tracker is designed to help you monitor information such as pain levels, activity, symptoms, walking tolerance, exercise completion, or other rehabilitation-related data.

Information entered into the GoldilocksZone™ Tracker is intended to be stored locally on your own device, within your own copy of the Google Sheet, or within the app environment available to you. We do not automatically receive, monitor, access, or review the information you enter into the tracker.

If you choose to send, export, screenshot, share, or otherwise provide your tracker information to us for review, you do so voluntarily and at your own discretion. You are responsible for deciding whether the information you share is appropriate and for removing or anonymising any information you do not want us to receive.

Once tracker information is sent to us, we will treat it as health-related Special Category Data and handle it in accordance with this Privacy Policy. We recommend that you only share tracker information where you are comfortable doing so and where it is relevant to the support or consultation you are requesting.

4. Minors

The Site, our digital products, and our community are not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe that a child has provided us with Personal Information, please contact us using the details below and we will take reasonable steps to delete that information.

5. Sharing Personal Information

We share your Personal Information with trusted service providers where necessary to operate our business, provide our services, fulfil our contract with you, process payments, host our products, communicate with you, measure performance, and comply with legal obligations.

For example:

• Kajabi: Our website, digital products, sales pages, checkout pages, and membership areas may be hosted on Kajabi. Kajabi provides the online platform that allows us to sell and deliver our products and services to you.
• CookieScript: We use CookieScript to manage cookie consent and allow visitors to accept, reject, or customise their cookie preferences.
• Payment processors: We use payment gateways such as Stripe and PayPal to process payments securely. These providers may process payment information in accordance with their own privacy and security standards.
• Email and marketing providers: We may use email marketing and customer relationship management tools to send educational content, service updates, newsletters, offers, and customer communications.
• Analytics and advertising providers: Where you have given consent where required, we may share limited website interaction data with analytics and advertising platforms, including Google and Meta/Facebook, to understand website performance, measure campaign effectiveness, and deliver relevant advertising.
• Legal and professional advisers: We may share information with accountants, legal advisers, insurers, regulators, or other professional advisers where necessary for legal, accounting, regulatory, or dispute-resolution purposes.

6. Behavioural Advertising, Meta Pixel & Analytics

We may use analytics and advertising technologies to help us understand how visitors use the Site, measure the performance of our content and advertising, and show relevant adverts to people who may be interested in our products and services.

This may include use of the Meta Pixel, Meta Business Tools, Google Analytics, and similar technologies. These tools may collect or receive information from our Site, including pages viewed, button clicks, purchase events, form submissions, device information, and cookie or pixel identifiers. Meta and other advertising platforms may use this information to provide measurement services, create or refine audiences, and deliver advertising on our behalf.

We do not intentionally send sensitive health information, symptom details, tracker data, consultation notes, or Special Category Data to Meta, Google, or other advertising platforms for advertising, retargeting, lookalike audience creation, or marketing segmentation.

Analytics and marketing cookies, pixels, and similar technologies are only intended to be deployed where you have given consent via our cookie banner, unless the technology is strictly necessary for the website or service to function.

• Google Analytics: We may use Google Analytics to help us understand how visitors use the Site. You can read more about how Google uses your Personal Information here. You can also opt out of Google Analytics here.
• Meta/Facebook: We may use Meta Pixel or Meta Business Tools to measure advertising performance and deliver relevant advertising. You can adjust your Facebook advertising preferences using the link below.

You can opt out of targeted advertising or adjust your ad preferences using the links below:

• FACEBOOK: https://www.facebook.com/settings/?tab=ads
• GOOGLE: https://www.google.com/settings/ads/anonymous
• BING: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You can also opt out of some advertising services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

7. Lawful Basis for Processing

If you are located in the UK or European Economic Area, we process your Personal Information under one or more of the following lawful bases:

• Performance of a contract: To provide the products, services, memberships, consultations, or digital content you have purchased or requested.
• Consent: Where you opt in to marketing communications, accept non-essential cookies, or voluntarily provide certain information for a specific purpose.
• Legitimate interests: To operate, improve, secure, and promote our business, provided those interests are not overridden by your rights and freedoms.
• Legal obligation: To comply with accounting, tax, regulatory, consumer protection, or other legal requirements.
• Vital interests: In rare cases, where processing is necessary to protect someone’s life or safety.

Where we process health-related Special Category Data, we also rely on an appropriate condition under Article 9 of UK GDPR, such as your explicit consent, or where applicable, the provision of health-related support by a suitably qualified professional. We only process this type of information where necessary and relevant for the purpose for which it was provided.

8. Retention

We retain Personal Information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

• Account and purchase records: We may retain these for as long as your account remains active and for a reasonable period afterwards for tax, accounting, legal, customer service, and dispute-resolution purposes.
• Marketing information: We retain this until you unsubscribe, withdraw consent, or request deletion, unless we need to retain a limited record to respect your preferences.
• Health-related information: We periodically review and delete health-sensitive information that is no longer needed. We aim to keep this information to the minimum necessary and do not retain it indefinitely unless required for legal, regulatory, safeguarding, dispute-resolution, or professional reasons.
• Cookie and analytics data: Retention periods vary depending on the specific cookie, analytics tool, or advertising platform. Further information may be available through our CookieScript banner or Cookie Settings tool.

9. Automatic Decision-Making

If you are a resident of the UK or EEA, you have the right to object to processing based solely on automated decision-making that produces legal or similarly significant effects. We do not engage in fully automated decision-making that has a legal or similarly significant effect using customer data. Our payment processors, such as Stripe or PayPal, may use limited automated decision-making to prevent fraud, such as temporary deny lists of IP addresses or payment methods associated with repeated failed transactions.

10. Your Rights

If you are located in the UK or EEA, you have certain rights in relation to your Personal Information. These may include the right to:

• Access the Personal Information we hold about you;
• Ask us to correct inaccurate or incomplete information;
• Ask us to delete your Personal Information in certain circumstances;
• Ask us to restrict or object to certain processing;
• Withdraw consent where we rely on consent;
• Request a copy of certain information in a portable format;
• Complain to the Information Commissioner’s Office if you are unhappy with how we handle your data.

If you would like to exercise these rights, please contact us using the contact details below. We may need to verify your identity before responding to your request.

11. International Transfers

Your Personal Information may be processed in the UK and may also be transferred to, stored, or processed in countries outside the UK or EEA, including the United States, where some of our service providers operate. Where this occurs, we rely on appropriate safeguards, such as data processing agreements, standard contractual clauses, adequacy decisions, or other lawful transfer mechanisms where required.

12. Cookies & Consent

A cookie is a small amount of information that is downloaded to your computer, phone, or other device when you visit our Site. We use cookies and similar technologies to operate our website, remember your preferences, allow you to log into your account, understand website performance, and, where you consent, support analytics and advertising.

We use a third-party cookie consent manager, CookieScript, to give you control over your cookie preferences. When you first visit the Site, you should be presented with a cookie banner allowing you to accept, reject, or customise non-essential cookies.

• Essential cookies: Required for the website, checkout, security, account login, and member areas to function. These cannot usually be disabled through our cookie banner because the Site may not work properly without them.
• Analytics cookies: Used to understand how visitors use the Site and improve our content, user experience, and performance. These are only intended to be deployed where you have given consent, unless the law allows otherwise.
• Marketing and advertising cookies/pixels: Used to measure advertising performance and deliver relevant advertising, including through Meta/Facebook and similar platforms. These are only intended to be deployed where you have given consent.
• Social media cookies: Used where our Site includes social media features or embedded content. These may allow social media platforms to recognise your device or browser.

You can update your cookie preferences at any time by clicking the “Cookie Settings” widget located on our Site. You can also control cookies through your browser settings, although disabling some cookies may affect how the Site functions.

13. Security

We take reasonable technical and organisational measures to protect Personal Information against unauthorised access, loss, misuse, alteration, or disclosure. However, no method of transmission over the internet or method of electronic storage is completely secure. You are responsible for keeping your account login details confidential and for choosing what information you share with us, particularly in emails, community posts, forms, or tracker exports.

14. Community Posts, Comments & User-Submitted Information

If you post in The RecoveryHub™, a course community, comments section, group, or any other interactive area, other members may be able to see the information you choose to share, depending on the settings of that area. Please avoid sharing information that you do not want other members to see. We may moderate, remove, or restrict content where appropriate, but you remain responsible for the information you choose to post.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technology, service providers, legal requirements, or for other operational, legal, or regulatory reasons. The latest version will be posted on this page with the updated date shown below.

16. Contact

For more information about our privacy practices, if you have questions, or if you would like to exercise your data protection rights, please contact us via our contact us form: Contact Us.

If you are unhappy with how we handle your Personal Information, we would appreciate the opportunity to resolve your concern first. You also have the right to complain to the UK Information Commissioner’s Office.

This version: Last updated May 2026